Shannon is the largest independent retailer of Swarovski Crystal and Jewelry in the U.S. and winner of multiple Daniel Swarovski awards. This prestigious award is giving to the top Swarovski retailer in the United States. Shannon is the only company to win this special award from Swarovski twice.

Swarovski history starts with it's founder, Daniel Swarovski. Born to a glass cutter in North Bohemia, today a part of the Czech Republic, young Daniel Swarovski I completed a two-year apprenticeship in his father's small factory. Here, he gained expertise in cutting glass. During this time, in 1892, he invented a machine that revolutionized the process of crystal cutting. He filed for patents soon after. In 1895, he founded the company Swarovski. He realized that he needed more water, power and a factory building in order for his plans to manifest. In addition, he needed to move away from competitiors to keep his inventions a secret. So, he chose to settle in Wattens, Tyrol.

In 1976, the first Silver Crystal Mouse was the first ever figurine created using chandelier parts. Representative of the Olympic Winter Games taking place in Innsbruck at the time, it also marked a historical step forward in the world of crystal.

The magic word was crystal. A raw material, which even the most ancient cultures ascribed beneficial, valuable, indeed miraculous properties. This fascinating material transformed the world of fashion and beauty into a seductively sparkling universe. It inspired the human race and enriched both art and culture. Today crystal has become part of the connection between people. A ray of joy, which we would like to share with you.